Later this month, Apple is opening its latest flagship store on Boylston Street in Boston. The store's main claim to fame? It's huge. We're talking largest Apple Store in the world, by square footage. The store, in the city's historic Back Bay district, looks like a four-story glass cube. It's the first store inside Boston proper and the first with (finally) easy subway access. According to a store employee, it's a good thing Boylston Street is so big: Apple estimates 1,500-2000 customers/hour will visit — more than 10 times the 160/hour that the average store gets. It's something else inferiority-complex ravaged Bostonians can hold over New York.
Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts
Monday, May 5, 2008
New Boston Apple Store Largest In the World
Later this month, Apple is opening its latest flagship store on Boylston Street in Boston. The store's main claim to fame? It's huge. We're talking largest Apple Store in the world, by square footage. The store, in the city's historic Back Bay district, looks like a four-story glass cube. It's the first store inside Boston proper and the first with (finally) easy subway access. According to a store employee, it's a good thing Boylston Street is so big: Apple estimates 1,500-2000 customers/hour will visit — more than 10 times the 160/hour that the average store gets. It's something else inferiority-complex ravaged Bostonians can hold over New York.
Wednesday, April 30, 2008
Apple Store Retail Employees Getting New Shirts, Slogans, Impatient Attitude
IFO AppleStore has info on the new clothing design for Apple Retail employees, who will swap out their current job titles for slightly different ones that represent Apple's iPod and iPhone business more. The "Mac Genius" will become just "Genius," for example, and there will be six different slogans for each guy. We know it's old hat to mock Apple users and Apple Retail for being slightly smarmy and, well, kind of douchey, but these shirt slogans after the jump kind of reinforce the reason why.Click for More via Gizmodo »
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